The Jamaica Pig Farmers Association (JPFA) and collaborators in the processing/distribution sector are casting for a huge jump in the domestic consumption of pork.

At the launch of the JPFA’s ‘Pork Jamaica’ campaign, on the grounds of the Ministry of Agriculture & Fisheries in Kingston on November 28, President Hanif Brown had initially posited a “modest” increase from the current 4.2 kilograms per capita annually to eight kilos per capita, or roughly double over a five-year period.

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