With the announcement of its No Antibiotics Ever promise, The Best Dressed Chicken has become the Caribbean’s first poultry producer to eliminate antibiotics. “Innovation is our watchword; we are singularly focused on doing things first and doing the best,” said Avadaugn Sinclair, regional marketing manager, The Best Dressed Chicken. “‘No Antibiotics Ever’ is an unprecedented pledge to ensure the safety, health and quality of our chickens.”

As the focus on better health, fitness, and nutrition gains even more relevance in a world fighting through a health crisis, there has been a seismic shift in food production. “Now more than ever, consumers want food to serve their wellness goals. Chicken is Jamaica’s favourite source of protein, and you can count on us for chicken that raises the bar for healthy eating,” continued Sinclair. A 100-gram serving of skinless chicken breast provides around 31 grams of protein.

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