Our Core Values

At Jamaica Broilers Group, our core values are based on Judeo-Christian Principles. This is the foundation on which our business is built and on which we are encouraged to conduct our lives. It is how we determine what is expected of us in fulfilling our obligations to our customers, shareholders, employees, contractors and communities. Our policies and procedures reflects these principles and are the bedrock of our culture and therefore ours to own, protect and live without compromise.

Pillars of our Core Values


At JBG, accountability is core to our culture. We take responsibility for what we do and how we do it. This applies in full measure to all members of the JBG family. Our leaders are tasked with the additional responsibility of ensuring that they are accessible to all team members and that they feel comfortable asking questions, voicing concerns or reporting misconduct and behavior that is in violation of our core values.

Luke 12:48 | Proverbs 27:23

Luke 12:48

“...From everyone who has been given much, much will be required; and to whom much is entrusted, from him much will be required.”

Proverbs 27:23

“Know well the condition of your flocks and pay attention to your herds.”


At JBG, respect is core to our culture. We are committed to treating each other with the respect we desire for ourselves.

We aim to provide a work environment that is free from intimidation and abuse of any nature. We are committed to fostering an atmosphere where everyone is encouraged to grow and to maximize their God-given potential. A lack of respect at the workplace in any shape or form is never tolerated.

Matthew 7:12 | Romans 12:10 | Philippians 2:3

Colossians 4:6

Let your speech be always with grace, seasoned with salt, that ye may know how ye ought to answer every man.

Matthew 7:12

“So in everything, do to others what you would have them do to you.”

Romans 12:10

“…Honour one another above yourselves.”

Philippians 2:3

“Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves.”

Service Excellence

At JBG, customer care is core to our culture. We treat our customers as priority and are committed to responding to their needs with courtesy and respect in a timely and efficient manner. Our loyal customers choose our products because of our commitment to excellent service, our reputable brands and our proven track record in partnering with them to ensure the success of their business.

Our dedicated team members are our greatest competitive advantage. We support each other selflessly and hold each other accountable for taking the care and making the timely decisions necessary to ensure that we deliver on our promise to our customers.

Colossians 3:23-24 | Philippians 2:3-4 | Matthew 23:11 | 1 Peter 4:10

Colossians 3:23-24

“Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving.”

Philippians 2:3-4

“… in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.”

Matthew 23:11

“The greatest among you, will be your servant.”

1 Peter 4:10

“Each of you should use whatever gift you have received to serve others, as faithful stewards of God’s grace in its various forms.”


At JBG, honesty is core to our culture. Regardless of the circumstance, we are committed to being transparent and consistent in all our dealings. We compete ethically and lawfully. We ensure utmost honesty in all our reporting and transactions by following clear policies, procedures and the laws and regulations which govern our business. In our decision making, we strive to do the right thing because it is the right thing to do.

Proverbs 11:1 | Proverbs 16:13 | Proverbs 10:9

Proverbs 11:1

The Lord detests dishonest scales, but accurate weights find favor with him.

Proverbs 16:13

Kings take pleasure in honest lips; they value the one who speaks what is right.

Proverbs 10:9

Whoever walks in integrity walks securely, but whoever takes crooked paths will be found out.


At JBG, communication is core to our culture. We see clear intentional and effective communication between each other and our stakeholders as the most effective way to ensure alignment with our values, mission, goals and strategic objectives. We believe that regularly “touching base” with each other, fosters a culture that reminds us that we are a part of a greater whole and keeps us cognizant of the impact of our actions and decisions on that greater whole.

Romans 14:19 | Colossians 4:6

Romans 14:19

So then let us pursue what makes for peace and for mutual upbuilding.