Danah Cameron, Group Public Relations & Training Officer at the Jamaica Broilers Group discusses the creativity that went into this item of jewellery created by Patrick Wildman, resident of the Open Arms Drop-In Centre.
In keeping with the organisation’s culture of giving, employees of the Jamaica Broilers Group (JBG) in Jamaica, Haiti and the USA participated in their annual ‘Share the Love’ campaign held over the valentine season to bring cheer to hundreds of needy and disenfranchised persons in communities near to the various locations.
What began in 2015 as an internal programme to strengthen staff morale and camaraderie, has grown into a global project to emphasise JBG’s slogan ‘True to the Core’.
“The response from the staff this year was overwhelming! ‘Share the Love’ has really blossomed into a global outreach project that shows the heart of the Jamaica Broilers Group – a company that is passionate about people and families. Over the years, this initiative has assisted several children’s homes, as well as homes for the disabled and the elderly. I am truly grateful to our staff for their continuous support and for being limitless in showing love to the less fortunate,” said Karla Davis of the JBG human resource and public relations department and co-ordinator of the project.
The JBG staff presented to the centre numerous non-perishable food items as well as hygiene products. The Group’s subsidiaries, Best Dressed Chicken and Hi-Pro, also supported the cause by donating chicken and farm supplies respectively.
“The welcome we received at Open Arms Drop-in Centre was heartwarming. Our team enjoyed an intimate session with Mrs. Grant who shared the courageous story of how the facility came into existence. Seeing first-hand how our gifts will impact the lives of these residents was exactly what we needed. It truly encouraged us to continue developing creative and impactful ways to improve the lives of the less fortunate,” said Davis.
A Hi-Pro agronomist also discussed with residents the methods to be used to improve the yield from their backyard farm.
In the United States, the staff at WINCORP International, Miami; Welp Hatchery, Iowa; International Poultry Breeders, Georgia and International Poultry Breeders, Arkansas gave donations in cash and kind to homeless shelters, children in foster care, struggling families and victims of the recent tornados in Georgia. In addition, team members at Haiti Broilers partnered with the Sandals Foundation and organised a Valentine’s Day Children’s Treat at company’s Lafiteau base. More than 100 children from Port-Au-Prince and surrounding communities received gifts of toys and enjoyed games, prizes and refreshment organised by JBG’s brand, Le Chic Poulet.